1:27 AM
On paper, content marketing can be quite the useful tool when it comes to building customer relationships. In practice, however, it's not unusual for one to encounter a vacuum of ideas about how to create interesting content. This is particularly true for real estate brands. In an industry that's (seemingly) too boring to allow for creativity, should you bother to create content for your property flipping company Detroit?
It's easy to think of your industry as a wasteland as far as content marketing goes, but that isn't the case. As a matter of fact, there's always an audience interested in a particular topic, no matter how uninteresting it seems. In fact, this could be your biggest chance to get ahead, given that your niche (probably) attracts less interest from marketers compared to others. On that note, it's worth taking a look at the tips you could use to build your strategy:
Do Your Homework: The key to creating interesting content is to understand who you're trying to target in the first place. You'll therefore want to spend some time researching your audience before proceeding any further. While this doesn't sound like the fun idea you (probably) had in mind, it will make the brainstorming process easier and more accurate as well.
Develop A Narrative: You'll be hard-pressed to find a popular brand whose promotional content doesn't feature a narrative of some sort within. This is something you could take advantage of to bring life to your campaign. Your only headache here is to identify an element of your brand that's strong enough to support your story. Once that's done, it shouldn't take much effort to keep it going.
Make it Visual: You already know that a picture is worth a thousand words, don't you? Well, your audience also holds the same opinion -- it's been studied that blog posts with visuals receive 94 percent more visits than those without. Your options here range from plain imagery to infographics and videos, but what matters is to use these elements within a relevant context.
Keep it Simple: Content marketing might be a great way to demonstrate your expertise, but it's not the same as writing an industry piece. The priority here should be to communicate value to your audience, most of whom aren't familiar with the technical terms used in your industry. So keep your presentation simple and the language plain.
Be Resourceful: Remember that the needs of your audience are largely congruent to those of your current clients. With that in mind, you can never go wrong by tailoring your content around the need to provide solutions to their pressing problems. This might not lead to an immediate rise in sales, but it will provide your followers with a large enough incentive to keep coming back.
Keep in mind that no amount of interesting will guarantee you of a successful campaign. In fact, there's a good chance that (meaningful) results will only come after you've done some readjustments. Tracking its performance throughout its course will help you know where and when this would be necessary. You could also use a good dose of patience while you're at it.
It's easy to think of your industry as a wasteland as far as content marketing goes, but that isn't the case. As a matter of fact, there's always an audience interested in a particular topic, no matter how uninteresting it seems. In fact, this could be your biggest chance to get ahead, given that your niche (probably) attracts less interest from marketers compared to others. On that note, it's worth taking a look at the tips you could use to build your strategy:
Do Your Homework: The key to creating interesting content is to understand who you're trying to target in the first place. You'll therefore want to spend some time researching your audience before proceeding any further. While this doesn't sound like the fun idea you (probably) had in mind, it will make the brainstorming process easier and more accurate as well.
Develop A Narrative: You'll be hard-pressed to find a popular brand whose promotional content doesn't feature a narrative of some sort within. This is something you could take advantage of to bring life to your campaign. Your only headache here is to identify an element of your brand that's strong enough to support your story. Once that's done, it shouldn't take much effort to keep it going.
Make it Visual: You already know that a picture is worth a thousand words, don't you? Well, your audience also holds the same opinion -- it's been studied that blog posts with visuals receive 94 percent more visits than those without. Your options here range from plain imagery to infographics and videos, but what matters is to use these elements within a relevant context.
Keep it Simple: Content marketing might be a great way to demonstrate your expertise, but it's not the same as writing an industry piece. The priority here should be to communicate value to your audience, most of whom aren't familiar with the technical terms used in your industry. So keep your presentation simple and the language plain.
Be Resourceful: Remember that the needs of your audience are largely congruent to those of your current clients. With that in mind, you can never go wrong by tailoring your content around the need to provide solutions to their pressing problems. This might not lead to an immediate rise in sales, but it will provide your followers with a large enough incentive to keep coming back.
Keep in mind that no amount of interesting will guarantee you of a successful campaign. In fact, there's a good chance that (meaningful) results will only come after you've done some readjustments. Tracking its performance throughout its course will help you know where and when this would be necessary. You could also use a good dose of patience while you're at it.
About the Author:
Get a summary of the things to keep in mind when choosing a property flipping company Detroit area and more information about a reputable company at http://www.infiniteimprovement.biz/about-me now.
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