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By Claudine Hodges


There is no such thing as instant success in business. Even the most prepared and well funded business has to undergo a process to build a reputation in the industry. And now that online businesses are also arising, the competition just toughens. Those who have a strong vision and concrete planning are likely the one who will make the cut.

One thing that is common to the top perfoming companies now are the trademarks. Once can easily say that those who have it are the legit operators on their field. The Madrid system for the international registration of marks is an avenue created to facilitate the right flow of the registration process. It has certain provisions that tells business owners what to do first to have their name secured. Those living in Crystal Lake city in Illinois can attest to this.

If you are a starting company, it is easy to get lost with all the legalities that you have to deal with. But if you are clear about where you see yourself five to ten years from now, then creating some sort of a plan will be easier. Today, we will look at the importance of trademarks and how they generally help companies reach out to more people.

One important reason is the eligibility. You will not be considered as eligible unless you have passed all the requirements set by the government for operation. If your product is mainstream, all the more reason why you should secure your name. This will be an asset to your product and service in terms of handling market competitions.

Another important thing about it is the sort of protection it gives to your customers. Ownership of a name or symbol means ownership of the product sold under them. Consumers who are critical about this matter will favor those companies with trademarks since they are guaranteed of assistance in case of product problems.

Next would be the issue of identity. This is somehow related to being eligible. When you are legit, you are recognized. You are now ready to start building your own reputation on the market. Your marketing plan that involves advertising strategy, promotion and publicity will soon have its fruits. There may not be any specific timeline on how long you can build a solid identity. But if you keep on working for it, you will eventually see the changes.

Also, we have the issue of banking. The moment your business starts to grow, you will be obliged to open a bank account that will solely contain the money spent and to be gained from your company. However, opening a business account will require you to have a trademark. So to rid you off the hassle of doing things again, better be prepared ahead of time.

Being a small company is not an excuse for you to dismiss the idea of the registration. It will cost some money but in the long run, it will be worth more than the money you paid. Besides, if you are serious on making your business a long term one, this should be a welcome investment.

Envision your business for long term. Imagine how it would look like and the scope of its service. If you see yourself venturing to wider arenas in addition to your initial plan, then securing the company name is very important. The last you would want is to have somebody else use it just when you have already established your name.




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