1:05 AM
Everyone knows that video is a powerful medium for marketing a business, but I still can't believe how few business owners use video. It seems like the larger brands are spending millions of dollars on video, but small businesses can't afford to even look into using video. I understand that video seems daunting, but a little research and practice will have you producing decent quality video in no time. Here are a few ideas on how to use video once you know how to make them.
Video Resume: Anyone still actively seeking employment knows that it is important to stand out from the crowd. Sure, your resume should include a splash of color and language that appeals to the hiring manager, but why not send along a video that gives the manager a taste of your personality and work ethic. You don't want your video to come across as cheesy, so have someone interview you about why your work is important to you and edit the clips together in a short 1 to 2 minute video.
Documentary Style Promotional Video: I do see these come out from small businesses occasionally and I love these videos. They are fun to shoot and can carry so much value in a small package. I have noticed that when I find these videos and trace them back to their company's website, the businesses always seem to be thriving. Only a few times has a "doco promo" video led me to a struggling business. I am not sure if this is attributed to the mindset of successful business owners or the success of doc style promos. What I do know, is that these videos are the best way I know of to tell a story and make an impact. Tell us why your business exists, what it stands for, show us beautiful shots of the office, people, product, and culture.
Customer Support: There is no better way to respond to your customers, than with a personalized video that addresses your customers problems. That personal touch goes a long way in not just solving the customer's problem, but building trust also. I have seen companies do this with no editing, simply turn on a camera and record a response. If the response is genuine, then the production value is almost of no importance. Just be sure the audio is good.
These are just a few use cases for video, but I could make a list of 20 ways, and maybe I should. Video is not as difficult as people think. I use video now, just because I love it. You can transcribe the video or extract the audio to give your business the advantage of multiple types of media. Video can be edited quickly with great results or spend a bit longer on your videos and create an even better professional appearance.
Video Resume: Anyone still actively seeking employment knows that it is important to stand out from the crowd. Sure, your resume should include a splash of color and language that appeals to the hiring manager, but why not send along a video that gives the manager a taste of your personality and work ethic. You don't want your video to come across as cheesy, so have someone interview you about why your work is important to you and edit the clips together in a short 1 to 2 minute video.
Documentary Style Promotional Video: I do see these come out from small businesses occasionally and I love these videos. They are fun to shoot and can carry so much value in a small package. I have noticed that when I find these videos and trace them back to their company's website, the businesses always seem to be thriving. Only a few times has a "doco promo" video led me to a struggling business. I am not sure if this is attributed to the mindset of successful business owners or the success of doc style promos. What I do know, is that these videos are the best way I know of to tell a story and make an impact. Tell us why your business exists, what it stands for, show us beautiful shots of the office, people, product, and culture.
Customer Support: There is no better way to respond to your customers, than with a personalized video that addresses your customers problems. That personal touch goes a long way in not just solving the customer's problem, but building trust also. I have seen companies do this with no editing, simply turn on a camera and record a response. If the response is genuine, then the production value is almost of no importance. Just be sure the audio is good.
These are just a few use cases for video, but I could make a list of 20 ways, and maybe I should. Video is not as difficult as people think. I use video now, just because I love it. You can transcribe the video or extract the audio to give your business the advantage of multiple types of media. Video can be edited quickly with great results or spend a bit longer on your videos and create an even better professional appearance.
About the Author:
Be sure to visit RaleighResumeService.Com for help with your resume or GoNarrowMedia.Com for your video production needs.
0 commentaires:
Post a Comment