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By Melissa West


Local Internet marketing is a powerful way for small business owners to grow their business and attract new customers. With traditional advertising mediums like Yellow Books and newspapers on the decline, you as a small business owner must be marketing online. The fact is, this is where your best customers are. Local search has become one of the most powerful ways to market your products and services. People use the Internet to find everything they need and you need to be in front of them. This article recognizes this need and takes you through Process Architecture and Analysis for Small to Medium Midwest businesses.

To begin with, it is vital to analyze, Plan and Build your Social Media Campaigns: The first step, before you register your business in any of the networking pages, is having a clear analysis and understanding of what your business wishes to achieve through this and does it actually need to take up this marketing tool.

Certainly, social platform can and does contribute to the success of businesses. But something I've noticed missing from a lot of the analysis being focused on social media is the lack of understanding about the networking component. Networking is about building relationships and ideally that's what occurs in the social networking aspect of this media. We build relationships.

Consistency is the key. You need to create one business listing and use it for all your listings. If you have a local phone number use it. 1-800 numbers can confuse Google and hurt your rankings. Try to use a local address and zip code. Take your time and do it right.

The reach and views of a post also depend on the time it is posted. To grab the attention of maximum viewers, post during the heavy online traffic hours. Content Curation (collecting, organizing, and sharing of own content or other's content) is also a good method to capture your audience attention.

Social platform isn't a waste of time, but how YOU approach it could be. If you're only going into social media to make a quick buck and get rich, then you may be disappointed when you find out that people care more about the relationships they create than about the products and services you try to sell out.

Thus, your site should contain a specific purpose and a call to action. In addition, try not to load each page with voluminous information since most searchers want to see right-away what the page is all about and what they should do next. Ensure not to get caught-up with the slow loading images or all the fancy flash presentations. You will lose visitors and Google spiders do not read flash.

There are many free SMM analysis tools available to help you in analyzing the reach and effectiveness of this marketing technique. These above-mentioned SMM methods for small businesses can create a buzz about your company and earn more likes and followers for your page. Although, attracting the target audience is better than having a huge number of likes and followers. Create a rapport with your audience by replying to their comments and tweets. Channelize your content advertisement through these websites and get immediate feedback from your audience.




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