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By Dorothy Myers


Name tags are essential tools for marketing in the contemporary world. Numerous organizations have their staff wearing these badges so that they can attract prospective clients during events. In most corporate events, networking is highly dependent on participating parties identifying each other and communicating. These two aspects of marketing are now very sophisticated, even though a while back they were simple tools.

It is routine that a name tag contains the name of the individual putting it on. However, name tags for employees may also have additional information concerning the wearer, the event and the corporation represented by the wearer. It may also contain position of the wearer. This helps anyone that comes in contact with the wearer to know the relevant information about the individual by just taking a glance at the badge.

For these badges to be effective, they need to be designed in the right way. One the ways of achieving good design is by using an appropriate font type and font size. Some font types are easily readable while others require the reader to put in some effort in order to read them. Similarly, font sizes that are too small may be troublesome to read to some people.

Among the easiest to design and cheapest to buy are the white and black badges. However, there efficiency falls below that of colored tags. Event description, job titles, and company logo are some of the characteristics of multicolored tags. They are much better than white and black ones. Use of multiple colors provides the possibility of using company colors, which makes identification much simpler.

Badges are normally placed within plastic sleeves for the purposes of protecting them from wear and tear. This is known to take place in conferences that last days. In addition, such cards are normally installed with barcodes or QR codes for various purposes, including granting people access to different facilities. It is therefore vital to make sure that the plastic sleeves used are able to allow the QR codes or barcodes or to be scanned with no problem. This feature should always be put to test before application.

Amongst other things, the durability of the badge is always very crucial. Durability ensures that they can be used regularly in multiple events. Again, some events do last for several days or weeks before they end. Hence, the card must be manufactured using heavy vinyl. However, thin vinyl tags are good enough when events are meant to last for a day or so.

Bulk purchases make it possible to save some money on the budget. For example, one should purchase 500 cards instead of just buying 50 cards or lanyards, so that the remaining cards or lanyards can be kept for future use. By so doing, one realizes a lot of savings for their business from the bulk purchases.

Generally, a badge is usually 4 inches long and 3 inches wide. Some people design their cards too large or too small. Cards that are too large appear out of place while cards that are too small will be inefficient in the purpose for which they were designed.




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