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By Karen Campbell


Wordsmiths of all levels may look at the writing process from different angles. It may be a labor of love, just part of running a business, or as a tool for personal healing. However, the main goal of most writers is to get paid their worth. When it comes to pitching a book query targeted to urban or Christian audiences, an African American publishing company may be able to offer benefits that other publishing houses lack.

Although some may think that the larger publishing houses are the best, there are some things to consider. The first is that few will take on a new author or anyone without agency representation. There may be exceptions, like those with a strong social media following or are a sudden media sensation. Those at the starting gate may find that going with a smaller publisher is the best choice for the moment.

Sometimes to mainstream companies may also be uncertain about getting behind stories that are extremely gritty. While the editor may like it personally, the question may be the marketing of the book. This is where some new authors find themselves in a hard place because they may try to mellow out the content so that the works are suitable for a general audience.

Even those who may have a spiritual message to share may not care to take a traditional route that may include multiple biblical references. What some major publishing houses may not see is that new leaders have a different voice from those in the past. Some have been on the wrong side of the law, committed immoral acts, and led a life of sin before finding salvation.

Most people find that some smaller companies tend to have a greater appreciation for genres that are not part of the mainstream. As the urban experience can have multiple layers that involve class, religious, and social standing, there are few stories that are likely to appeal to major publishing houses. These are also stories that have to be told in the right voice and not in a way that will appeal to the masses.

Anyone who feels the impulse to write for a living should continuously work on their craft. With the right guidance and connection, they may find that their works may be adapted as a screenplay, which may become a blockbuster. This is how Terry McMillan, Gloria Naylor, and Walter Mosely eventually became household names.

One thing that stands out about publishing houses of this kind is that they will use images that reflect the context of the book. They are more likely to use real photos of the author or use artists or illustrators whose work reflects the interest of a particular audience. While the old saying tells people not to judge a book by its cover when it comes to meeting new people, the truth is that an interesting picture can help the book sell.

After a new author has completed their final manuscript draft, they should take time to look at all of the publishing houses. Not just look at places that publish a certain genre but those who have a diverse roster of titles. For the novice working without an agent, it may help to read articles or books on how to approach publishers and negotiate to get the deal that is deserved.




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