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Today, folks are living longer and healthier and need to plan for a long retirement period. In the 1980s and 1990s, retirees needs were very different than today. There are a variety of resources designed to address the financial needs of older adults as they move through retirement. There are many resources in various categories like Aging Elderly Gerontology Retirement Amazon Affiliate.
Many companies that are not in the traditional discipline of aging are now recognizing the value of the gerontologist in this aging society. Companies are beginning to see the importance of those educated in the field. Corporations, as well as smaller businesses, are creating and adapting their goods and services to market them to the older consumer. As this process continues they are calling on the expertise of the gerontologist.
Utilizing the knowledge of the gerontologist helps businesses avoid misunderstandings and stereotypes about the older adult. This is an asset growing in value as consumers get older. This is a huge potential for companies that are marketing to consumers age 50 and over. Marketing strategies for the older population are very different than those used to target individuals in any other age group.
Gerontology is a fairly new discipline that is often confused with the field of geriatrics. Geriatrics deals with the medical issues of aging while gerontology is the study of aging dealing with the behavioral, biological, and social aspects. The gerontologist views a person as a whole and sees them as an individual and understands that they do not want to be identified as a senior citizen. In addition, they are not keen on seeing product marketing aimed at the elderly. While marketers in their 30s believe they understand the older adult.
Traditionally, the opportunities for employment for the gerontologist were limited to fields related to aging. These opportunities included senior services, long term care, and retirement housing. This is changing, however. For instance, insurance companies and financial investment firms employ gerontologists.
Even the field of technology is using the knowledge of the gerontologist to improve products for the older customer. They are conducting research with their users that are in their 80s and 90s to make certain that their needs are being met. When the companies listen to the older consumer they can create the products that work for them rather than having them adjust to technology.
Tablets designed especially for the aging adult work quite well since the designers pay attention to the exclusive needs of the older person. With the help of the gerontologist, businesses in various fields are given a competitive edge. Businesses are looking for ways they can change products and services that empower the older person and their family. A gerontologist understands older consumers.
Gerontologists have the knowledge and training to better serve the older consumer. Financial services such as wealth management firms, investment companies, banks, and insurance companies are targeting the older adult market. Employing gerontologists should be the practice in every field, including the medical field. While doctors and nurses may work with older adults, they see them from a medical standpoint and do not always see the social, biological, and psychological view.
Many companies that are not in the traditional discipline of aging are now recognizing the value of the gerontologist in this aging society. Companies are beginning to see the importance of those educated in the field. Corporations, as well as smaller businesses, are creating and adapting their goods and services to market them to the older consumer. As this process continues they are calling on the expertise of the gerontologist.
Utilizing the knowledge of the gerontologist helps businesses avoid misunderstandings and stereotypes about the older adult. This is an asset growing in value as consumers get older. This is a huge potential for companies that are marketing to consumers age 50 and over. Marketing strategies for the older population are very different than those used to target individuals in any other age group.
Gerontology is a fairly new discipline that is often confused with the field of geriatrics. Geriatrics deals with the medical issues of aging while gerontology is the study of aging dealing with the behavioral, biological, and social aspects. The gerontologist views a person as a whole and sees them as an individual and understands that they do not want to be identified as a senior citizen. In addition, they are not keen on seeing product marketing aimed at the elderly. While marketers in their 30s believe they understand the older adult.
Traditionally, the opportunities for employment for the gerontologist were limited to fields related to aging. These opportunities included senior services, long term care, and retirement housing. This is changing, however. For instance, insurance companies and financial investment firms employ gerontologists.
Even the field of technology is using the knowledge of the gerontologist to improve products for the older customer. They are conducting research with their users that are in their 80s and 90s to make certain that their needs are being met. When the companies listen to the older consumer they can create the products that work for them rather than having them adjust to technology.
Tablets designed especially for the aging adult work quite well since the designers pay attention to the exclusive needs of the older person. With the help of the gerontologist, businesses in various fields are given a competitive edge. Businesses are looking for ways they can change products and services that empower the older person and their family. A gerontologist understands older consumers.
Gerontologists have the knowledge and training to better serve the older consumer. Financial services such as wealth management firms, investment companies, banks, and insurance companies are targeting the older adult market. Employing gerontologists should be the practice in every field, including the medical field. While doctors and nurses may work with older adults, they see them from a medical standpoint and do not always see the social, biological, and psychological view.
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