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By Scott Campbell


While your nonprofit might be doing positive things in the society, it is not guaranteed that people will be willing to donate money to it. That is why it is essential for you to know which strategic fundraising methods to use to raise money. Without raising the money that you need, you might be forced to close down. Since you do not want that to happen, here is what you should do.

When asking people to give, suggest to them different giving levels. This is much better than leaving donors to decide how much they would like to give on their own. Suggesting various levels of giving increases the chances of people forking out more money. You can even leave a blank field for someone to give whatever amount they want, if they are not comfortable with your suggested levels.

You will get people who will want to give you major one time donations and others who may want to give you small monthly gifts. As much as large donations are good, small regular donations tend to add up. In the long run, regular givers end up giving much more to your organization, since you will have created a much deeper relationship than the relationship you have with someone who wants to give only once.

Create credibility by proving that other people are giving to your organization. This encourages other people to give too since they will be convinced that your cause is worth supporting. The best way to show that you are legitimate is by showing how much money you intend to raise and then highlighting the amount raised so far. Also, show the number of people who have donated.

Be transparent about the way you handle money. Donors want to know that the cash that they are giving is being properly used. If you use funds wrongly or if they are not sure what their money is being used for, people will be unwilling to give. That is why you should provide reports on where the money raised goes.

Most people want to be recognized for the good that they have done. That is why it is good for you to thank your donors as soon as possible for their giving. You will gain more points if you thank them publicly. Find a simple and inexpensive way of publicly recognizing your givers.

You can raise more money by requesting your current donors to help you raise more money. Since your donors are already passionate about your cause, they will be more than willing to spread the word to other people. The best way to make this possible is by using fundraising software to keep track of what each fundraiser is doing.

Ask for the donation. Do not be afraid to ask for the money. You have to be straightforward about it. This involves including a call to action in all the communication documents that you send out to your donors. For instance, you can ask them to send money within a certain time frame, or sign up for an event or join a mailing list. Do not be shy about asking, since your donors are willing to help and will be more than glad to do what you want.




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