12:28 AM
Every business looks forward to New Year's, as it can prove to be invaluable until the next year rolls around. There's no denying the fact that this is an opportunity worth seizing, but how this is done will vary from person to person. Fortunately, there exists a bevy of ways to make New Year's the ideal advertising opportunity. Here are a few ways that online marketing companies and businesses, in general, should approach the topic at hand.
One of the ways that online marketing companies approach New Year's is by hitting people with giveaways. These are invaluable for a number of reasons. According to companies like fishbat, they are effective not only in terms of getting people involved at little to no cost, but driving social engagement across all channels as well. This level of engagement will continue, provided future campaigns capture the same excitement and intrigue.
What if you have upcoming products following the New Year's activity? You might want to draw attention to these before the year is out, since this will go a long way in drumming up excitement. Furthermore, when you use photos, videos, and well-written copy, people will be more likely to buy. In order to get the most out of advertising efforts during this time of the year, showcasing products prior to their release is recommended.
Finally, if you're planning on using social media during New Year's, make it a point to encourage conversation. You can do this by going on Facebook and asking your target audience a question related to your products. If you don't want to do this, simply look at what your audience is interested in and work off of that. When you can get people engaged, as opposed to having them look at posts and then forget about them seconds later, it has a sizable impact from a marketing standpoint.
Have these ideas inspired you from a New Year's marketing standpoint? There are different times of the year when business will be at a high level, meaning that you should advantage of these opportunities whenever they roll around. This is no different, so take these ideas into consideration when building new campaigns. Even if you only use a couple of these concepts, you'll be surprised by how much of a difference they can have.
One of the ways that online marketing companies approach New Year's is by hitting people with giveaways. These are invaluable for a number of reasons. According to companies like fishbat, they are effective not only in terms of getting people involved at little to no cost, but driving social engagement across all channels as well. This level of engagement will continue, provided future campaigns capture the same excitement and intrigue.
What if you have upcoming products following the New Year's activity? You might want to draw attention to these before the year is out, since this will go a long way in drumming up excitement. Furthermore, when you use photos, videos, and well-written copy, people will be more likely to buy. In order to get the most out of advertising efforts during this time of the year, showcasing products prior to their release is recommended.
Finally, if you're planning on using social media during New Year's, make it a point to encourage conversation. You can do this by going on Facebook and asking your target audience a question related to your products. If you don't want to do this, simply look at what your audience is interested in and work off of that. When you can get people engaged, as opposed to having them look at posts and then forget about them seconds later, it has a sizable impact from a marketing standpoint.
Have these ideas inspired you from a New Year's marketing standpoint? There are different times of the year when business will be at a high level, meaning that you should advantage of these opportunities whenever they roll around. This is no different, so take these ideas into consideration when building new campaigns. Even if you only use a couple of these concepts, you'll be surprised by how much of a difference they can have.
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