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By Stephanie Morris


Technology has had a dramatic positive effect on the hospitality industry. Most of these business entities have significantly benefited from this advancement. The technological improvements have enabled the hotel, and lodging facilities enjoy several advantages. The role that it has played in this industry cannot be ignored. This article outlines several of these effects that improved technology has in the restaurant and lodge Pangasinan industry.

An analysis proves that there have been improved strategies in the marketing structure. Marketing plays a great role in improving the reputation of a company. The internet has been used as a tool to facilitate the marketing of many hotels. Marketing strategists use the social media to access many of their guests. Through social media, they get to advertise their services online through developing an online relationship with their guests.

Most managers strive to ensure that their clients are served with what they require. Technology has helped increase service delivery in most of these institutions. The guest rooms have seen some immense improvements in their layouts. Most of them are fitted with modern equipment. This ensures that their customers feel comfortable during their stay. Guests do not have to struggle or go through stressful procedures to receive services.

Integrated management systems are also a product of improved technology. They have helped develop and strengthen ties between these organizations and their potential customers. Despite their sophistication, they have assisted in establishing advanced integration levels. Guest preferences are created and linked to their database. This has provided the supply purchase systems to easily access what is required for purchase to ensure no supply shortages.

Technology has also helped increase the accessibility of these facilities. The replacement of desktop computers by smart-phones and tablets has efficiently increased accessibility. The gadgets are also relatively cheaper to buy and maintain compared to desktop computers. It is easy for their guests to make orders from their rooms and receive immediate feedback. This has helped improve service delivery.

The check in and check out process has always been a headache for most guests. This is because of the long lines created during the process. Hence there was a need to come up with a solution to this problem. As a result, applications installed in smart-phones were developed. They provided the customers with the chance to make early bookings before their visit. They also act as keys to their respective rooms. Hence they provide ample time to enjoy their stay.

The most appreciated advancement in this hospitality industry is the ability to check out while still in the rooms. Guests can easily make their payments on the television screen in their rooms. Therefore, clients do not have to stay in long lines to finalize their check out procedures. This gives the users an opportunity to check out easily and a chance to enjoy their final moments in the hotels. Guests are also given enough time to get to the departure points.

Finally, clients are offered a chance to enjoy the new payment modes. One does not necessarily have to walk around carrying solid cash. The use of the ATMs and payment screens has made it more efficient for guests to conduct business transactions. They can easily pay their bills without any misunderstandings regarding payments.




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