12:14 AM
It seems that more businesses are popping up and looking fervently for ways to do things much different than their competition. They may invest in elaborate streaming videos for social media or try something that may be hit or miss. However, there are times when the best way to drive more sales is simple. For instance, ensuring that name tags for employees are noticeable at all times.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
In many of these situations, if employees cannot be easily identified by a badge or tag, then this can be problematic. For stores that do not require an employee uniform, no identification can mean lost sales. Not having a visible tag can also hurt when it comes to using social media for marketing purposes.
While some operations may put a lot of thought into their social media profile, they may overlook marketing fundamentals. Employees without an identification badge or tag may be missing out on accolades given by happy customers on review sites. Although posters on these types of sites will give a physical description of a tagless employee that gave bad service, those nameless individuals that go above and beyond rarely get a mention.
The same way that customers want to be addressed by their name when the opportunity presents itself, employees tend to feel the same way. In the case of interacting with an anonymous market researcher, it can help a worker move up in the ranks. Large companies always want to know about employees who are giving exceptional service and helping to increase their profit margin.
Having a badge or tag that is simple to read can also help those who have unusual or lengthy names. Badges with a nickname or shortened version can be helpful in communication. These are reasons to not have a badge with a lot of extra visuals surrounding the basic information about the employee.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
While this may seem minor, it actually can go a long way when staff is in communication with the public and others in different departments. At one time, storefronts would go out of their way to have employees wear badges shaped like the company logo or mascot. Even though this may have been a nice visual, some of these were so distracting that they defeated the purpose.
Although assessments by outside companies normally come from headquarters, it is one good reason for management to enforce this rule at all times. These assessment agents, also known as mystery shoppers, are required to look at several details within a hospitality or retail operation. One of the main things they will note is whether an employee was wearing a badge or name tag while on the job.
In many of these situations, if employees cannot be easily identified by a badge or tag, then this can be problematic. For stores that do not require an employee uniform, no identification can mean lost sales. Not having a visible tag can also hurt when it comes to using social media for marketing purposes.
While some operations may put a lot of thought into their social media profile, they may overlook marketing fundamentals. Employees without an identification badge or tag may be missing out on accolades given by happy customers on review sites. Although posters on these types of sites will give a physical description of a tagless employee that gave bad service, those nameless individuals that go above and beyond rarely get a mention.
The same way that customers want to be addressed by their name when the opportunity presents itself, employees tend to feel the same way. In the case of interacting with an anonymous market researcher, it can help a worker move up in the ranks. Large companies always want to know about employees who are giving exceptional service and helping to increase their profit margin.
Having a badge or tag that is simple to read can also help those who have unusual or lengthy names. Badges with a nickname or shortened version can be helpful in communication. These are reasons to not have a badge with a lot of extra visuals surrounding the basic information about the employee.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
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