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By Arthur Williams


Tumblr is, admittedly, one of the less utilized platforms amongst online marketing companies. Does this necessarily mean that this is a reflection of the site's worth? From what I have seen, a website like this is designed for engagement, which is especially worthwhile when you consider the broad audience that this website has. With that said, there's a certain way of going about utilizing Tumblr for the sake of broader marketing purposes.

I liken Tumblr to an entertainment platform, more than anything else, which definitely allows it to be separate from platforms like Twitter and Facebook. As a result, it's easy for a wide demographic to become involved in this website, meaning that different backgrounds and beliefs can come together to create something special. How, exactly, can Tumblr be used for tangible success amongst online marketing companies? According to firms like fishbat, these are 3 pointers not to be overlooked.

To start this list off right, you have to know that Tumblr has many platforms to work with. For example, if you have to move away from your computer and go on the road, your efforts on Tumblr do not have to end. As a matter of fact, Tumblr has its own app that can be downloaded and utilized across a number of phones and tablets. It's clear that this is a strong perk to make note of, and it would be wise to consider this for your future marketing pursuits as well.

What about the appropriate times to post on Tumblr? I believe that it's important to focus on evenings and weekends, as far as this website is concerned, since a great majority of users are those who are still in school or work long hours. They may not be able to come across your posts so easily when they are busy taking care of their responsibilities. Try to focus on ideal times for posting, as this will only create more success, for you, on Tumblr.

Hashtags must also be utilized for the utmost success on Tumblr. Not only are these useful on Twitter, for the sake of awareness, but Tumblr users should know that they are just as effective for this very purpose. Just make sure that you incorporate hashtags which are relevant to the material as possible. This will make them more searchable, which can result in greater awareness. It's the most integral tip to consider, especially amongst newcomers on the site.




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