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By William O'donnell


Maintaining a good name and brand is mandatory for every celebrity. The digital platform has provided an easy way of communication via the internet thus making the stars to be more reliant and more aware of their reputation. Therefore, celebrity management is critical for each celebrity. Here the concept of reputation management for celebrities discussed in details.

This process is closely related to the online brand management of an individual. This kind of arrangement is mandatory for every celebrity because failure to handle the rumors and the gossips can ruin your name within a short time. The company agents keep track of what people are saying about you and act accordingly.

In the past, these popular people could only read what people are saying them in the newspaper and magazines. But today, with the digital world things have really changed. Rumors and gossips can really spread through the internet. This, by all means, calls for the celebs to protect their names and image through reputation companies. These companies have dedicated individuals who will work closely with them in ensuring that their reputation not destroyed.

Again with offline, information can emerge and disappears after sometimes. This is not, however, the case with the online situation where everything is available on social media. What people say about a given celebrity will not just disappear after days or months. The information will always remain accessible on the internet. This is where it is imperative to work with an image reputation company in dealing with the negative online and press comments. Failure to do this, you will get your name on the first page of Google search and it this time the brand of your name and even your image shall have been damaged almost beyond repair.

Managing the profile of the clients is done online. And it mainly deals with monitoring and protecting the image of the clients via the internet. For better service, the companies work in close cooperation with the agents of their customers.

The work which these companies do can be categorized into three main classes. The first being monitoring. Here the company follows keenly the gossip blogs, news articles, social media trends and any other source of coverage to see what is being said about their client and how it compares with the intended information. Usually, a good company will conduct daily sourcing of information about the celebrity.

Secondly is sourcing. If a rumor is spreading about their client, whether negative or positive, it is the work of the company to identify the person spreading the rumor and why he is doing that. Getting to know the source of the story and even the motivation behind it can be very vital to the last step.

When the company has known the origin and possibly their motivations, they establish an effective strategy which can be applied to eliminate address the issue. Always, the plan created must, by all means, favor the celebrities.




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