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By Donald Williams


For any business that deals with selling clothes over the internet, the one particular consideration that affects sales is the photos that are posted. Many of the buyers who visit these pages looking to buy will judge any item by the appearance. Therefore, the better the quality of the said pictures, the more their potential of getting bought. Cheap pictures can be produced by ensuring some professional tricks. This article lays out the critical considerations in California apparel photography.

Garment preparation. This is always important to ensure at each and every time the picture of the cloth is taken. It is especially more important if the clothing piece is one which has been sent or bought as a sample. It would have endured a lot and may not have been necessarily manufactured in the best manner since it is not the main item under sale. Worn outs and wrinkles need to be removed as well as stains and any other visible defects.

Setting up of the studio. This is the other critical step to the achieving of a quality marketing photo. The studio needs to be set up very well even when one has minimal funds and equipment at their disposal. One has to ascertain that they have acquired all the important things in their basic quantities when they only have a few to use. Seamless white paper rolls, camera, duct tape, tripod, and natural light are important at any shooting.

Effective backdrop. For the various colors to come out as bright as possible, the backdrop is the one factor that one has to maintain at its best. In many instances, it has to be either very white or light grey. This ensures that they are brought out very accurately with any distractions of any kind being eliminated in the process. Seamless white paper rolls can be applied in line with this consideration to serve this purpose. Duct tapes should be used to fasten them and prevent shadow formations.

Proper cameras. This is where a lot of people tend to make a lot of mistakes in the photo shooting process and therefore one needs to ensure it. In many instances, a majority of people think that all that is important is the camera and hence buy very expensive items. However, one should make certain that they balance all the equipment necessary. This should, however, not mean that one compromises on the basic qualities of the camera.

Lighting. Natural light sources are the best option to go for especially if one has a nearby window which is large enough to let in sufficient light. However, when one has the means, they should acquire the artificial means. This assists in being versatile as one can manipulate the light options in case the natural ones are fluctuating.

Taking the shots. It is very important to ensure that the pictures are taken from a very relaxed and as such comfortable position. The shots are better if they are numerous for each of the cloths such that one will then be spoilt for choices. Adjustments will also be made with ease.

Post-production process. Before the pictures are put out in any advertisement, they should be edited to be of the best quality. One should ensure that the images look very professional while also keeping the performance to its optimal levels.




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